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Hi, I'm Likhitha

Product Designer @ Microsoft 

I specialize in transforming complex enterprise workflows into intuitive, scalable experiences—leveraging AI, and data to drive growth, engagement, and adoption.

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Who am I
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I’m Likhitha, a Product Designer with 7+ years of experience and 4+ years building thoughtful, enterprise-grade experiences at Microsoft. I focus on building intuitive, data-driven, and increasingly AI-powered experiences that help people get started, understand value faster, and make confident decisions. 

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My path into UX wasn’t linear—I began as a fine artist, painting in an Indian contemporary style where bold color and narrative shape every decision. Over time, that artistic lens evolved into my design practice: an obsession with clarity, balance, empathy, and turning complexity into something people can trust and actually enjoy using.

 

Since then, I’ve worked across cross-functional teams—PMs, engineers, data scientists, marketers—translating messy enterprise constraints into experiences that feel structured, lightweight, and meaningful. I thrive in ambiguity: growth problems, onboarding flows, activation journeys, and systems that guide users without overwhelming them.

Experiences

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Led the design of AI Creative Preview

An AI-driven system that generates surface-accurate previews from real campaign data, cutting unused creatives by 45% and accelerating approval cycles by 60%.

Duration : July 2025 - Present

Redesign of Microsoft internal campaign management tool

Transforming the tool to boost productivity and simplify campaign management.

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Duration : July 2023 - Present

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Designing 2P/3P apps for Microsoft Teams

Microsoft Teams is a team collaboration platform developed by Microsoft, which has 145 million daily active users. I designed over 30 end-to-end flows for the integration of big 2P/3P business partners and Teams.

Duration : July 2021 - July 2022

Redesigned Web application- B2B Startup.

Collaborated with Stakeholders for 3 weeks to design a feature that enhances customer engagement on their web application.

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Designed end to end Mobile Experience- B2B Startup.

Collaborated with Stakeholders for 3 weeks to design end-to-end mobile experience of Shared Site, a feature that aggregates the collaboration between users and their customers from all siloed applications.

Designing Web Application of KEATS USA.

KEATS USA is a Non-Profit Organization. I redesigned  their Web application in a way to convey emotions to audience through Visual design and Illustrations.

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2020- designed by Likhitha
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